04/2026
MILLESIMA UNVEILS ITS VIRTUAL ASSISTANT
FINE WINE, AT YOUR FINGERTIPS
Powered by several thousand professional tastings each year and driven by a pioneering spirit
rooted in the company’s very origins, MILLESIMA’s virtual assistant enables everyone to find the
right wine, using their own words, in a matter of seconds, at any time of day. It is now available at
millesima.com. Choosing a wine should be a pleasurable experience. In reality, when faced with thousands of references and
often intimidating terminologies, many hesitate, give up, or fall back on the same familiar choices. This is what
we observe daily among our 10 million annual visitors. It is precisely this challenge that our virtual assistant has
been designed to address.
A pioneering DNA
We did not wait until 2026 to embrace new technologies. From mail-order wine sales to private customers (1986),
to the launch of the first wine-focused e-commerce websites (1997), and an early presence on social media (2012),
we have always adopted the tools of our time to better support our clients. It is second nature to us—almost
instinctive. Our virtual assistant follows in this lineage. Over the past three years, our teams have deepened their mastery of the
latest technologies, project after project, reaching the level of expertise required to design this tool entirely in-house.
Today’s technology has made the tool possible; more than forty years of expertise in wine and customer knowledge
make it truly meaningful.
"Offering more than 16,000 references is an extraordinary asset, but also a challenge for clients. We have
long sought ways to guide their choice without overwhelming them, while maintaining an impeccable level of
advice. Our assistant is built above all on our own data: no generic answers, no random recommendations."
Benoit Gibier, Chief Digital Officer
